On-page and off-page SEO examples & difference
The term SEO stands for search engine optimization. In SEO there are two types of optimization involved.
- On-page optimization: in this technique, each page of the website is well optimized. To get relevant traffic for the website.
- Off-page optimization: This technique involves positioning the website on search engines
What does on-page optimization mean? Why it is important?
On-page optimization is one of the most important techniques to being with SEO.
In this technique, specific web pages get optimized with metadata tags. Get added with optimized content, internal links & analytics scripts.
An example of off-page SEO and what are its benefits?
An off-page SEO is a strategy for building links outside the website. For example, you can build good quality links in
1. Social Media,
2. Business directories (For example Justdial, Yellowpages, Sulekha etc)
3. Social bookmarking directories
4. AD posting directories etc.
It’s a way of building links in your related niches outside the website. Those links are also called external links or outbound links. These links get redirected to your website.
And these links also provide more data requiring your website to search engines.
How to do SEO for a website?
Get started with SEO for your website by getting an SEO audit report for your website. Which provides detailed information about your website on-page SEO.
Based on this report you need to optimize the website & fix errors to make it search engine friendly. Then getting started with off-page SEO is the best practice in SEO optimization.
Bounce Tips:
By adding Google analysis you can link your website to the Google search console. By which you will get a detailed report of quality links. Using this information you can improve your outbound links to your website.
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