Link building is one of the techniques in SEO.
It’s a practice of building links to your website from other websites. These
links are generally called backlinks in SEO.
So, you might be wondering how building these
types of links can benefit you for website ranking. For example: If you build a
backlink from high-quality sites.
It passes a very good amount of authority
links to your website. These links support you in ranking your website
higher in the search engine result pages.
What is an Authority link? a website that has very good trust, & authority in search
engine results. Like their domain age, size & quality of website structure
are good. Which does not have a high percentage of spam score?
Such types of websites have great value in PA
(Page authority) & DA (Domain authority).
As per Google, it is an important factor in
identifying what a web page is about? how trustworthy it is in providing
information? how informative is the content of the website? so that it's shown
in search results.
Due to this, it’s important to build good
quality links to the website.
Link building is the best way to boost your
website authority. But if you built tons of spammed links from irrelevant
sites. Then it will lead to the downfall of website ranking on search engines.
There are so many ways to build links
1.
Directory submission
2.
Social Media Bookmarking
3.
Guest posting
4.
PDF / Slide sharing with
hyperlinks
5.
Blogging (To build
internal links)
6.
Blog commenting
7.
Social Media
Building links does not improve ranking in search engines. Try to focus on
creating high quality & useful content. Building quality links can be
challenging? for beginners, indeed it is a powerful way to build organic
ranking for your website.
Do’s
1.
Always build links in
the relevant niche
2.
Create attractive &
shareable posts or infographics
3.
Using broken links in a
proper way
4.
Use tools like MOZ to
find PA & DA of a website before building links
5.
Use the manual method of
link building
6.
Track & analysis
your link traffic
Don’ts
1. Do not build links in irrelevant niche
2. Do not overcrowd your blog with internal links
3. Do not post the same articles on different websites
4. Do not use automation submission
5. Do not build your links on spam websites that have high spam
score
6. Do not share or post irrelevant content or posting on social
media
In SEO strategies, link building needs more
effort, but its reward, in the end, is everlasting.
Once after building good quality links you need
not put much effort into building links. You can concentrate on developing good
content for your website. And build your online brand for your business.
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