How to do an SEO audit for a website

If you need to build website traffic, it’s important to improve your website SERP’s.

That means if your website is not ranking on the first page of Google. Your website is not yet on the SEO priority list.

What is SEO Audit? Why SEO audit is important?

An SEO audit is the first step in SEO.  It's a process to check whether your website is search engine friendly & to find out errors & bugs of a website.

And your website contains too many errors & if it misses important files. It does not meet the teams & conditions of crawling in a search engine crawler.

This type of error will cause improper information to the crawler. And it stops the crawling of your website.

To find out this type of issue you can use the manual method or you can use free SEO audit tools.

Add your website URL to any of the listed tools. It will provide you with the required audit insights. You will get an idea of where to start.

Some of the free & best SEO audit tools:

https://www.semrush.com/

https://www.seoquake.com/

https://ahrefs.com/

https://www.seoptimer.com/

https://seomator.com/

Checklist for On-page SEO audit

 Here we have listed out an on-page SEO audit, to check.

1. Title Tag
2. Meta description
3. Meta viewport
4. Doctype
5. Language
6. Headers
7. Canonical URL
8. Friendly URL
9. Images Alt Tags
10. Schema
11. Google Analytics
12. Sitemap.xml
13. Robots.txt
14. Responsiveness
15. Microformats
16. Open Graph
17. Broken links
18. Text/HTML ratio

Besides this, you need to check website speed & compress required Javascript & CSS files. And optimize website content without crossing keyphrase density without increasing it to 4%.

It’s better to keep the keywords density of your website up to 4% or below 4% above that is spamming.

After SEO Audit what next?

Once you have fixed all errors & corrected your website content. It’s time to take up off-page SEO. An off-page SEO work is work done outside your website to build a good SERP.

Which will impacts the ranking of your website on search engines. It includes link building techniques. Good link building without spamming will improve your website ranking.

Use Moz tool to find out spam score & page/domain authority of any website where you wish to build your website link.

 Conclusion

For an SEO expert, an SEO audit is important to find out what is happing or affecting your SERP’s. Without an audit, it’s a waste to build links and do off-page SEO.