Comparison basis | Traditional Marketing | Digital Marketing |
Definition | It is one type of marketing that utilizes media, TV, or magazine to advertise any business's services and products. | It is one type of marketing that uses the internet and social media for advertising businesses. |
Engagement | Low | Relatively high |
Conversion | Slow | Extremely fast |
Nature | Static | Dynamic |
Investment returns | Not easy to measure | Simple to measure |
Effectiveness | More expensive Less effective | Less expensive More effective |
Targeting | Standardized | Customized |
Tracking | Not possible | Possible |
Reach | Local | Global |
Tweaking | Not possible once the advertisement is placed | One can change or edit it anytime |
Results | Slow results | Quick and live results |
Communication | It is mostly one-way communication | It is a two-way communication |
Interruptions | It is not easy to skip the advertisements, as they are bound to the users. | One can easily skip between advertisements if it does not interest them. |
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