Digital Marketing Company

 Digital Marketing Company - SEO Provider

What is Digital Marketing?

Digital Marketing is advertising products or services through digital channels such as search engines, websites, social media, email, mobile apps, and many more.

Different Types of Digital Marketing Methods :

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Content Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing
• Sponsored Content
• Instant Messaging Marketing

1. SEO ( Search Engine Optimization ) : SEO is the process of optimizing your website to rank higher in search engine results pages. Thereby increasing the amount of organic traffic your website receives. The channels that benefit from SEO are websites, blogs, and infographics.

2. SMM ( Social Media Marketing ) : This is the process of promoting a brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

3. SEM ( Search Engine Marketing ) : search engine marketing is referred as paid search marketing, a system where businesses pay Google to show their ads in the search results.

4. Pay Per Click ( PPC ) : PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. A common type of PPC is Google Ads, it is also known as SEM. Paid ads on Social Media are also included.

5. Content Marketing :  This term donates the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. Content marketing is used in many ways they are  Blog posts, websites, Ebooks and white papers, infographics, and audio, or visual content.

6. Affiliate Marketing : performance-based advertising where you receive a commission for promoting someone else's products or services on your website.

For example - hosting video ads through the youtube partner program, and posting affiliate links from your social media accounts.

7. Marketing Automation : This refers to the software that serves to automate your basic marketing operations like,

• Email Newsletters.
• Social Media post scheduling.
• Lead-nurturing workflows [ generating leads and converting those leads into customers ]
• Campaign tracking and reporting.

8. Email Marketing : By the name only it tells it is the method used to promote products or services through Email.

• Blog Subscription newsletters.
• Follow-up emails to website visitors who downloaded something.
• customer welcome emails.
• Holiday promotions to loyalty program measures.
• Tips or similar series emails for customer nurturing.

9. Online PR : Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites.

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